Web Exclusive – In The Office

For those who are unaware of what is happening within the consumer technology sector, a new iPhone was leaked. The device was found in a bar and in a century’s old tradition of finders-keepers, the phone was sold to Gawker media’s Gizmodo, a popular technology blog. Therefore, the news of the new IPhone was reported to the world.

Granted you may or may not care about the iPhone or Apple in general, but technology leaks are an important area of interest to people seeking the newest, better gadget.

Here is a brief rundown of the events up to now: Gizmodo began running a series of articles on April 19 about a possible next generation Apple iPhone that the technology blog had obtained after an Apple employee had inadvertently lost in a California bar. It was later reveled that Gizmodo paid $5,000 to obtain the phone from the anonymous person who found the phone. Gizmodo has since returned the phone. These are the facts, but what is the projected fallout for Gizmodo and Apple?

Apple loves to control the flow of information about its new products. Sure there may be a blurry photograph here or there of an assembly line or a "slipped" feature of a new product to a friendly media outlet. These are almost always tools that help promote or increase public interest in the "next big thing."

The problem this time is that Apple has virtually no control of how the public interprets this new product. They are unable to spin or provide context for it. We are all already making judgments. Granted, Apple’s die-hard consumer base does not care; they would have wanted it anyway. But what about those that are undecided?

Another potential worry is that so many people have seen the new prototype iPhone, that other phone manufactures may develop some of the technology and incorporate it into their new phones. It is naive to assume Apple’s iPhone did not change the way the public views mobile communication devices. Now some of the innovation of this new phone is out there for anyone to see, and even dissemble.

I am not an Apple fan-boy by any stretch, but I can appreciate the product for what it is. The phone looks very sleek and Apple has removed that rounded, curved back. I do like the idea of a front and rear facing camera and would like to see this used for video chats.

No system, including security that includes humans is going to be perfect. Humans make mistakes (I know, shocker). Humans leave phones at bars, it just happens. So Steve Jobs, let up a little, or develop Oompa-Loompas.

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