
If thereās one thing you should know about yours truly, it is that I am a huge music fan. And I donāt mean I just listen to music and like it. No. Iām a student of music. I listen, obsess and learn from music. Whenever it is brought to my attention that there is buzz behind a certain album, act or song, I like to go in depth, analyze and absorb whatever it is that makes the project click. So when The Black Keys released their new album āTurn Blueā back in May, I took on the challenge of absorbing the Ohio-based duoās new record, and boy was I blown away.
This eleven-track album was by far the best album Iāve heard in quite some time. The Keys outdid themselves in my opinion. āTurn Blueā was psychedelic, fun and experimental, but more than anything else, artistic. The Black Keys ascended to another level with this album.
However, upon reading a few reviews online by fans, my praises werenāt supported. It surprised me to see how many people complained and suggested that the blues rock group had āgone popā on everyone, ālost their wayā or even āsold out.ā Many people bashed this album, demanding that they return to the style and recreate the sound that made them so famous on previous records, such as āBrothersā in 2010 and āEl Caminoā just two years later. All of these factors brought me back to a question I keep asking myself: Are people too critical of modern music?
Iāll be the first one to admit that modern music is disgraceful, to a degree. I mean, look at the current state of music; rock is dead, hip-hop/rap is lacking artists and meaning, pop music is as bland as ever, country is country and EDM is where it is at, apparently. Yet, there are a lot of great acts in music that have been getting a negative light from āmusic fans.ā In the case of an act like The Black Keys, they release back-to-back albums (āBrothersā and āEl Caminoā) of high quality and yet, some people claim their albums were āgoodā not āgreat.ā But these are the same fans that when they hear an album such as āTurn Blueā detest it and demand for them to go back to their days of āBrothersā and āEl Camino.ā It is essentially a lose-lose situation for not only groups like The Keys, but quite a few others as well.
Dan Auerbach, The Black Keysā lead singer and guitarist, made a point regarding the duoās album writing methods stating in an interview, āEvery time we make an album we try something new. We donāt just want to recreate something we made before. Itās like a cop out, itās just boring. We just want to make a good album.ā
Allow me to build off of that point, because the methods he shared in that interview with The Weekly Feed are pretty common amongst many musicians within the industry. Most musicians would rather explore as many musical paths as possible in their quest to achieve a status of being an artist because there is a fine line between being a musician and being an artist. When listening to modern music, I hear some very talented acts that hold the potential to become an artist, yet face that fan criticism where they are compared to their genreās top names. An example of this would be Kendrick Lamar, who shot to fame with his 2012 hit album āgood kid, m.A.A.d city,ā which drew much praise for its conceptual nature and even drew comparisons to the 1994 classic hip-hop album āIllmaticā by Nas.
The comparisons have valid arguments and pose some credibility, yet the tired act of throwing Kendrickās name in the conversation with legends like Biggie Smalls, Tupac, Nas and Eminem is what seems senseless. Kendrick is only 27 years old, just hitting his peak, and is relatively new to the mainstream rap spotlight. Why not let the kid drop a few more hits, and develop longevity before being weighed with his hip-hop predecessors? This goes for many musical debates. Why throw Ariana Grandeās name in the same class as Mariah Carey when she hasnāt even hit her prime? Why call Justin Timberlake the next Michael Jackson when we know that spot will never be filled? More than anything else: Why not allow musicians to form their own identities and let music evolve?
The Black Keys have ascended to a status amongst artists with this masterpiece of an album. Kendrick Lamar has tapped into a bright future that could potentially lead him to the top echelon of all-time greatest hip-hop/rap artists. Justin Timberlake has evolved into his own brand of superstar artist. But donāt compare these artists to people they can never be. Donāt tell them to stop evolving and expanding creatively just because you canāt accept when a musician changes it up. An end all to being a musician doesnāt exist, but the journey for most musicians is to adapt and change with the times. The journey is to tap into sounds that could be revolutionary, that could be looked upon in 10 to 20 years as a game changer. The journey is to make an impact in music that stands out from the rest. The journey is to be an artist. So why not let it be?






