Media Summit to provide students ‘ directions to digital media world’

This year’s Lewis B. O’Donnell Media Summit at Oswego State will explore the direction of an ever-changing communication landscape on October 14.

Themed "Your GPS Directions to the Digital Media World," the event will feature top names in the media industry taking part in a 3 p.m. panel in the Sheldon Hall ballroom, speaking in classes and providing career guidance to current students.

Louis A. Borrelli Jr., former president and chief executive officer of market leader NEP Broadcasting, the summit’s founding sponsor and a 1977 Oswego graduate, will moderate the 3 p.m. panel presentation. Panelists will include E.B. Moss, founder of high-profile marketing firm Moss Appeal; 1986 Oswego graduate Mark Levy, vice president and creative director for NBC Sports and Olympics; and 1977 Oswego graduate Rick Yacobush, market sales manager for Clear Channel in Syracuse. The student reactor will be senior broadcasting major Robert Stobie.

The panelists will address the way changing technology alters how people obtain and understand news and world events, interact with one another, consume entertainment, and relate to and influence government and business. The interactive panel discussion will be free and open to the public.

A donation from Borrelli in 2005 created the summit, with fellow Oswego alumnus Al Roker, weathercaster and host of NBC’s "Today" show, providing an additional gift in 2007. At that time, the summit was renamed in memory of O’Donnell, a seminal figure in the college experiences of Borrelli, Roker and many other graduates.

Students can also benefit from a Career Connections speed-networking opportunity at 5 p.m. in the Sheldon Hall lower lobby, where they can meet and talk with media professionals, most of whom are SUNY Oswego alumni.

Career Connectors’ list of booked guests include Emanuel Adjekum of ESPN, Michael Gewirtzman of Vinyl Artist Management, Jim Griffin of noise, Ron Lombard of News 10 Now, Larry Rubinstein of Magno Sound and Video Studios, Seth Thibault of Yahoo! and Koren L. Vaughan of WBLS-FM and WLIB-AM.

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